Telephone Tracking enables you to track calls out of your site and understand exactly what marketing activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you need to figure how your caller has discovered you.
Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Customers with AdWords have an intrinsic need to track the calls that are relevant to their keywords, in order to comprehend which keywords provide call conversions. markting call tracking With no visibility of telephone conversions, it’s not really feasible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to track not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of all your marketing channels, crucial to the success of any business enterprise.